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MPs call for greater transparency in food production

May 12, 2011 8:16 PM

Greg Mulholland, MP for Leeds North West tables call for single logo

Greg Mulholland, Member of Parliament for Leeds North West, today urged the Government to back the Red Tractor's 4 wheels manifesto, an initiative dedicated to increasing the general public's understanding of where their food comes from.

In the House of Commons questions to the Department for Environment, Food and Rural Affairs, Mulholland asked Jim Paice, Minister for Agriculture and Food, if he would support the Red Tractor's 4 wheels manifesto. The Minister signalled his personal and the Government's support for the campaign.

Greg Mulholland, MP, said, "People care about what is in their food, how it is produced and where it comes from, but at the moment it is far too difficult, sometimes impossible, to find out this information.

"The 4 Wheels Manifesto is a fantastic initiative, and offers clear guidance on what consumers can expect from their food when they see the Red Tractor logo. It is a simple way to identify which food is from farms that take issues such as animal welfare, the environment and high standards seriously, as well as showing whether a food has been produced by UK farmers.

"I am pleased that the Government has backed the scheme today, and will continue to encourage farmers, retailers and the public to get behind this fantastic initiative that will give us all more information that we need when deciding what foods end up in our baskets."

The Red Tractor 4 Wheels Manifesto was launched yesterday at Westminster youth fete by Baroness Hayman, Lord Speaker of the House of Lords. The launch recognised the leading role played by young people in driving home higher standards of transparency in food production. Two - thirds (62%) of 18 - 24 year olds are aware of the Red Tractor compared with the UK population national average of 55%.

The Red Tractor 4 Wheels Manifesto is a new initiative committed to mobilising people to get behind the Red Tractor logo and to buy Red Tractor assured foods. Already supported by the food industry, the manifesto will encourage people to pledge support for increased transparency, safety, animal welfare and environmental protection in food production. Supporters can also get involved online, through social media activities and online sign-up at www.redtractor.org.uk/.

The Red Tractor 4 Wheels Manifesto represents the 4 key values behind Red Tractor:

1. Every time you choose a Red Tractor product, you're supporting high standards in food and farming

2. Everyone behind the Red Tractor is committed to food safety, animal welfare and environmental protection

3. Every part of the Red Tractor chain is independently inspected to ensure you receive a quality product that's good to eat

4. Every time you see a Union Flag in the Red Tractor logo it guarantees the product can be traced back to UK farms.

The Red Tractor logo is an independent guarantee that food and drink products carrying the logo meet high standards of food safety, environmental protection and animal welfare. The logo offers a complete guarantee of origin, and shows that the product can be traced back to UK farms.

The Red Tractor logo means that you never have to question the quality, origin, welfare or production standards of the food that you buy. Millions of people are already behind Red Tractor and you can show your support by buying items carrying the logo or signing up to our four wheel manifesto at www.redtractor.org.uk


For more information on The Red Tractor please contactHelen Trevorrowor Kat Simon at Green Row on 020 8960 8950 or katherine@greenrow.co.uk

Red Tractor

Red Tractor, run by not-for-profit organisation Red Tractor Assurance, is recognised as theUK's leading quality food assurance mark guaranteeing food safety, quality and traceability. Put simply, Red Tractor means Great Food, Great Farming.

Red Tractor is backed by farmers and growers, food producers, processors and packers who are independently inspected to ensure they are meeting high standards of production relating to food safety and hygiene, animal welfare and environmental protection.

High profile support comes from the government, leading supermarket chains and many ofBritain's food brands and restaurants.

The Red Tractor logo provides an independently verified guarantee to consumers of the product's provenance/origin and shows the food is fully traceable back to British farms.

Research was conducted by YouGov in March 2011 will a poll of 2028 people.